With so many email marketing softwares on the market today, it can be overwhelming to find the right solution for your needs and budget. Constant Contact is a popular choice, but how much does it really cost, and is it really worth the investment?
This article will break down Constant Contact’s pricing structure, helping you grasp the costs involved. This will put it all in perspective and help you decide on the right option.
Constant Contact Pricing: A Quick Glance…
Truly understanding the pricing and value of a email marketing tool will help you make the right decision. With Constant Contact, a variety of plans are offered and each are tailored to meet different business needs.
Does Constant Contact Have a Free Plan?
There’s plenty of alternatives that offer a free plan, but Constant Contact isn’t one of them. It does, however, offer a 60-day free trial. No commitment needed… test out the software without any upfront costs to get a feel for its capabilities.
What are the different Constant Contact pricing tiers?
Constant Contact features three main pricing tiers based on the number of contacts.
For 500 contacts, the Lite Plan starts at only $12 per month and offers some essential email marketing tools. The Standard Plan begins at $35 per month and the Premium Plan starts at $80 per month. All plans allows you to get a full refund within 30 days and you can save up to 15% when paying in advance for 12 months.
Pricing Plans Breakdown
All three plans come with a variety of features, all designed to fit different needs. You really want to pin down which features you genuinely require so you don’t end up paying for stuff you don’t actually need.
Lite Plan Pricing
Starting at $12 per month, the Lite Plan accommodates up to 500 contacts. You’ll gain access to basic email marketing tools, templates to build landing pages, and automated welcome emails. Also, it includes social media marketing components and over 300 integrations. This plan suits freelancers or small businesses that require essential features without advanced automation.
Standard Plan Pricing
The Standard Plan is priced at $35 per month for up to 500 contacts, and comes with everything included in the Lite plan plus more. With this plan, you can leverage advanced marketing automation, A/B testing, and enhanced contact segmentation. Dynamic content and an AI content generator further optimize your campaigns. But, keep in mind that this plan limits access to three users and lacks Google Ad Manager.
Premium Plan Pricing
Starting at $80 per month, the Premium Plan is Constant Contact’s most expensive plan and caters to organizations with extensive marketing needs. This plan allows for up to 2,500 contacts, providing all other features mentioned before as well as more advanced features. These include a social media ads manager and customized automation paths. The extensive capabilities support larger campaigns, making it ideal for growing businesses focused on scaling their marketing efforts.
Which Plan Should You Choose?
Evaluating Constant Contact pricing involves understanding your specific needs. The Lite Plan, priced at $12 per month, suits freelancers and small businesses wanting essential tools. You’ll find many features here like customizable email templates and automated welcome emails, making it a great option for those starting their email marketing journey.
Transitioning to the Standard Plan, which costs $35 per month, can provide additional value if you’re part of a small team. With features like A/B testing and contact segmentation, you can enhance your marketing strategies effortlessly. This plan’s increased capabilities offer significant benefits for businesses expanding their outreach.
Consider the Premium Plan at $80 per month if your business requires advanced functionalities. You gain access to its CRM features, social media ads manager and customized automation paths. This plan supports more users and delivers extensive marketing tools that can make a real difference in your growth.
When assessing Constant Contact costs, think about how each plan aligns with your marketing goals. Review the features of each plan to determine which best supports your strategy.
Other Costs and Considerations
When evaluating Constant Contact pricing, it’s vital to consider additional costs beyond the base plan fees. For instance, if you exceed the contact limits of your chosen plan, fees may increase significantly. Assess whether the number of contacts aligns with your budget and marketing strategy.
Also, think about paid add-ons like additional storage for digital assets and advanced reporting features. These enhancements can contribute additional costs but may add value depending on your email marketing objectives.
Consider your team’s size in relation to the plan you select. While the Lite Plan accommodates only certain features, upgrading to the Premium Plan opens unlimited user access, which might benefit larger teams.
Another critical factor involves the learning curve associated with the software. Constant Contact offers extensive resources, including webinars and guides, which can help maximize the value of your investment. We also offer guides here at Clicky Drip covering topics such as how mail merge works with Constant Contact.
Eventually, the overall constant contact fees should reflect the benefits you’ll gain from the platform, ensuring it fits your specific needs and goal.
A Final Word… Is It Really Worth It?
Choosing Constant Contact means investing in a robust email marketing solution tailored to your needs. With the three pricing plans available you can find an option that aligns with your budget and marketing goals.
The 60-day free trial is ideal, allowing you to explore the platform without any risks. As your business grows you’ll appreciate the scalability of the plans and the added features that improve your marketing efforts.
By taking a moment to think about what you really need and being aware of any extra costs, you can make a smart decision that works for you. Constant Contact offers all the must-have tools for successful email marketing and is there every step of the way with helpful resources to boost your success. Just look at all the successful companies that trust Constant Contact—if it’s working wonders for them, it’s likely a great fit for you too!
Frequently Asked Questions
Is there a discount for Non Profits?
Yes, Constant Contact provides a 30% discount for NGOs
How many free emails can I send with Constant Contact?
100 free emails can be sent with Constant Contact’s 60-day free trial. When that limit is exceeded, you’ll need to purchase one of the available paid plans.
Are there any better options than Constant Contact?
It all depends on your specific requirements. Have a look at our “Constant Contact versus HubSpot” article to get an idea.
