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Designing beautiful emails in gmail is how you can truly take your communications with your colleagues, customers, or prospects to the next level. Although there are certain templates you can use with Gmail to make your emails stand out, many of them aren’t particularly aesthetically pleasing, tasteful, or stylish. Many of the templates are relatively basic. But who wants basic …

HTML email templates can be a lifesaver for email campaign development. Finding a good-looking design can save you hours building an email template from scratch. However, finding the right email template design can be a time-consuming challenge in and of itself. There are thousands of email templates out there that look great, however, many have excessively stylistic or artistic designs. …

Below is a complete breakdown of the features and limitations of the pricing plans for 10 of the most popular online form builders. 

Local landing pages are a critical component of a comprehensive digital marketing strategy for brick and mortar and service-based businesses.  Local pages are a highly effective way for you to attract prospective customers in your local area through SEO or through paid ads. A well-optimized landing page for each of your company’s locations can help your customers find your business, …

Writing sensational books is obviously the most important goal of an author. However, marketing your work, as well as yourself as the author is also extremely important.  After all, it’s difficult to grow your readership if you don’t get your name out there.  With that in mind, it’s important to create an engaging author landing page for your work. A …

The digital marketing landscape is constantly changing. However, while the constant change makes the industry exciting, it also means you constantly need to be adapting your marketing strategy to keep up with the times as well.  But what about newsletters? Are email newsletters an effective way for companies to reach their audiences or is this just an outdated method? Since …

An email newsletter is an excellent way for you to keep your business top of mind for subscribers. By sending out well-crafted newsletters regularly, you can build trust with your audience and drive more sales as well.  However, the most engaging newsletter in the world won’t do your business much good if you don’t have an effective means of capturing …

The eCommerce industry is a thriving one. According to Statista, eCommerce sales account for 14.1% of all retail sales worldwide. What’s more, Statista predicts that the eCommerce industry will see continued growth, with eCommerce sales reaching 22% of all retail sales by 2023.  And when it comes to driving sales, email marketing is one of the most effective approaches.  That …

If you are putting together a digital marketing plan for your company, chances are that you will need to use landing pages at some point. When that time comes, landing page hosting is a consideration that must be made.  Ultimately, there are multiple ways to host a landing page and numerous platforms you can use to do so. Choosing the …

As long as technology evolves and marketing strategies shift over the years, there will always be naysayers that will claim that B2B email marketing is dead.  But it takes only one look at B2B email marketing statistics to see that this couldn’t be further from the truth.  Email marketing is still alive and well and it’s one of the most …