Formless by Typeform isn’t interested in patching up old-school forms. It’s here to scrap the whole thing and build something smarter. No dropdowns, no stiff grids, no more of that robotic “submit your info” energy. Just a proper back-and-forth between your user and a smart AI that actually listens.
If your forms are sitting there getting ignored, this might be exactly what they need.
What Exactly Is Formless.AI?
Formless by Typeform is what happens when someone looks at a form and asks, “Why does this still feel like 2008?” It’s built by Typeform Labs and runs on GPT-4 Turbo.
You don’t drag fields around or choose input types. You just describe what you need, and the AI builds it out like an assistant who gets the brief first time.
It’s not trying to look like a form. That’s kind of the point.
(Related article: Google Forms vs Typeform)
How It Works Day to Day
Let’s say you’re collecting customer feedback. You inform that to the tool, pick a tone that matches your brand (casual, sharp, whatever works), and then write out the key topics. Something like, “Ask what they liked about Product A, and if not, ask what went wrong” is more than enough.
Formless figures out the rest and turns it into a natural conversation.
Why It Feels Different
Old-school forms feel like paperwork. This feels like a chat with someone helpful.
Pick Your Editor Style
Go with the Guided Editor if you want to be walked through step by step. If you’re more hands-on, the Raw Editor lets you write prompts and rules directly. Both work fine. You’re not locked into either.
Conversations That Make Sense
Formless doesn’t just read from a script. If a user asks something unexpected, it responds without getting lost, then jumps right back to the task. It’s fluid, not clunky.
Train It with Your Content
You can feed it real product descriptions, pricing details, FAQs – whatever your audience might ask about. Use direct URLs, paste in copy, or link to your sitemap. Just don’t leave it guessing. Garbage in, garbage out.
File uploads aren’t supported just yet, but that feature’s reportedly coming. For those in need of file upload functionality, standard Typeform builder is required and its file upload question type.
(Related article: 7 Best Form Builders with File Upload Functionality)
Drop It in Anywhere
You can embed Formless however you want: full page, inline block, slide-in chat, or corner banner. It’s designed to be flexible without needing a developer to get involved.
Actually Useful Insights
Once someone finishes or goes quiet for eight minutes, the conversation is saved. You’ll get the full chat, highlights, sentiment breakdown, and even summaries. Hook it into Zapier if you want that data to flow straight into your CRM or workflow.
When Formless Really Works
It’s best when you’re trying to learn from your audience or nudge them in a specific direction without boring them. It works well for:
- Lead qualification
- Feedback loops
- Smart product finders
- Job applications
- Support flows that don’t need a full team behind them
And since it works in over 120 languages, it’s easy to scale across markets without starting from scratch.
Where It Trips Up
If you don’t train it properly, the AI might just make stuff up. Like fake links or bad info. Giving it a sitemap or well-structured snippets usually clears that up. With that in mind, human review will still be essential, however that is the case with most things when artificial intelligence is being used.
Also, there’s no visual builder view, which might bug you if you’re someone who likes mapping out every possible path. It all runs through Zapier, too, so if your stack doesn’t work with that, you’ll need workarounds.
One more thing: there’s a slight pause between messages. Most people won’t mind, but if your goal is to capture leads fast, that extra second could make a difference.
(Related article: AI Powered Lead Generation and Nurturing is Changing The Game)
Formless.ai Pricing in 2025
Each session counts as one conversation, whether the form’s completed or not.
- Free: up to 25 conversations per month
- Pro: $59/month for 250 conversations
- Scaled up to 5,000
- Enterprise plans available if you’re running bigger ops
Who Should Use This
If you’re in marketing, CX, or product and your forms aren’t cutting it, Formless is worth trying. It’s built for teams that want to interact, not just collect.
If you need strict compliance (like HIPAA) or you’re just after raw speed, it’s probably not the right fit. But if you want forms that feel more like conversations, you’ll see the difference pretty quickly.
Final Thoughts
Formless by Typeform doesn’t try to dress up a broken format. It skips the form altogether and gives you something better.
Instead of forcing people to “fill out one quick thing,” it invites them into a chat. That’s a big shift. It changes how people respond, what they say, and how they feel about your brand.
(Related article: Typeform vs Jotform)
(Related article: Surveymonkey vs Typeform)
