What is Typeform? Pricing, Features, Integrations, Alternatives and more

What is Typeform ?

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Understanding your customers is an important tool in your pursuit of conversion optimization. That being the case, forms have become a crucial part of 21st century business practices and are used to gratify the need to retrieve, share and organize information.

There are plenty of options out there to chose from when it comes to online form builders, and Typeform is one that certainly stands out from the crowd. It is one of the most popular form tools on the internet with over 300,000 companies currently using the platform for their business needs.

Their customers range from small businesses to industry giants like Airbnb, Uber, and Nike. That probably means their form building services are suitable for your needs too, but still, you might be unsure whether it is the right choice for you.

After reading this article, you will gain a clearer idea of whether Typeform is the right fit. We will examine all that Typeform has to offer, delving into platform features, pricing, integrations, alternatives, and more.

What Is Typeform?

Typeform is an online form and survey builder that provides a user-friendly solution to building unique and stylish forms. Established in 2012 and headquartered in Barcelona, Typeform offers ‘conversational forms’ that engage users through interactive animations making it visually appealing and captivating.

Traditional forms often appear daunting with their myriad of fields. Typeform on the other hand, presents users with questions one at a time, giving options for vibrant themes, GIFS, and videos. It provides users the ability to design various forms including contact lists, shopping carts, and quizzes.

Another way in which Typeform differs from most other form building solutions is with its advanced conditional logic capabilities. Simply put, this allows you to create a form that only shows when it is relevant to the answer they just selected. Therefore they never see irrelevant questions, making for a more efficient process and better experience.

Typeform Features

Having already briefly touched on its logic jump feature, here are some other notable Typeform features:

  • User-friendly interface: Simple drag and drop template designs
  • Theme options: Visually customize colors, fonts, backgrounds
  • Multi-device Optimization: Forms work seamlessly on all devices
  • Image Choices: Use engaging images instead of radio buttons
  • Survey Randomization: Randomize question order to prevent bias
  • Partial Submissions: Users can save and return later
  • API & Embed Options: Embed forms directly into your website
  • Data analysis & Reporting: Comprehensive analytics to track data collected through forms

These features enable you to create modern-looking, interactive surveys your audiences will love.


Typeform offers a range of pricing plans to accommodate varying needs and budgets. All plans come with unlimited forms and questions. The main limitations comes with the amount of responses per month you are allowed.

Is Typeform Really Free ?

Yes, Typeform offers a free plan that is catered for those who want a taste of the platform. It is a good way to get an idea of whether it is the right form builder for you.

However, it is very limited and only allows 10 responses per month. If you only have very basic form creation needs, then it might just be all you need.

Beyond that, Typeform offers a range of pricing plans to accommodate varying needs. If you are looking for more, you will need to move onto one of these paid plan for which there are four main tiers:

typeform plans and pricing page

Basic Plan ($25/month)

With Typeform’s basic plan, you have access to most of their primary features. This includes 100 responses per month, with logic jump caps set at 3 per form.You also receive unlimited number of forms and inquiries and have the option to use Typeform to receive payments.

Plus Plan ($50/month)

With the plus plan, your monthly responses increase to 1,000, along with an unlimited number of logic jumps for branching surveys. Other advanced features are included such as the ability to create a custom subdomain, meta description and remove Typeform branding.

Business Plan ($83/month)

The most expensive plan Typeform has is their business plan, which offers users access to all of their features. With 10,000 responses per month included,  this plans is for larger organizations that require more advanced capabilities.

Pricing Conclusion

Overall, Typeform is known for its engaging and interactive features, and these are features which you can only access from its upgraded plans. That being said, the free option allows small teams to benefit from Typeform’s easy to use builder and themes. So again, if your need is only for basic data collection, then the free plan may suffice.

However, additional responses and advanced features come with higher pricing tiers and that is something you need to consider when deciding on Typeform as a form builder.

How To Create A Typeform

Getting started with Typeform is simple. Just sign up for a free account at Typeform.com.

  1. To start, you must complete the signup process by providing your name, email address, and password. A message will then be sent to your email account, prompting you to activate your account.
  2. Once your account is activated, you will be prompted to choose a line of business you are in. This will determine which templates Typeform displays as starting points.
  3. All the available templates in your field will be shown, and you can choose the one most relevant to your needs.

Alternatively, you can skip the templates and go directly to your workspace. Click “New Typeform,” and you can begin designing the form from scratch according to your preferences.

The drag-and-drop process of creating a form is straightforward to use. You need to know what questions and fields you want your form to contain and then look for matching blocks to drag into your canvas.

Some of the main building blocks include:

  • Text fields (short answer)
  • Multiple choice questions
  • Image choices
  • Star ratings
  • Dropdown menus
  • Date selectors
  • Section dividers 

And more.

Arrange these fields in your desired order, customize the wording, and adjust any logic rules. The intuitive editor makes it simple to design the Typeform structure you need.

Once your form is ready, give it a title and description, and press publish. Typeform allows you to share the live form via a unique URL or embed it on your website. You’ll immediately be able to start collecting responses and analyzing the aggregated data.

The step-by-step visual workflow makes it very straightforward for anyone to build Typeforms. Plenty of templates and customization options match any use case you have in mind.

Use Cases and Applications

Typeform forms have a wide range of use cases across industries. Some examples include;

  • Market Research: Send opinion surveys, product feedback questionnaires, concept tests, and consumer insights research.
  • Human Resources: Create job application forms, new employee onboarding checklists, and training course evaluations.
  • Sales: Build lead capture forms, event registration pages, and online quotes.
  • Education: Conduct course evaluations, student and teacher feedback, and online quizzes.
  • Healthcare: Patient intake forms, medical history questionnaires, telehealth consult prescreens.
  • Nonprofits: Volunteer interest surveys, donation forms, email list signups.

In essence, Typeform offers a versatile platform adaptable to any process that involves collecting information from individuals, enhancing engagement and interactivity.

Examples of Typeform

Typeform sets itself apart through creative and engaging form designs. Here are a few real-life examples across different use cases:

  • Quizzes: Buzzfeed uses Typeform quizzes to create viral online personality and trivia quizzes:buzzfeed personality quiz using typeform
  • Research: The New York Times created a quiz which went viral, generating millions of visitors and shares. It was a dialect survey to help users work out which US state their dialect came from:new york times dialect quiz
  • Lead Generation: StreamCare collects data from potential customers with this in-page survey:StreamCare Typeform

Check out our article covering 17 of the best Typeform examples you can use as inspiration.


Typeform seamlessly connects with over 1,000+ apps through Zapier to automate workflows. Some popular connections include:

  • Google Sheets – Store responses into spreadsheets for analysis
  • Mailchimp – Trigger emails based on form submissions
  • Slack – Get real-time submission alerts
  • Trello – Create new boards from signups

Typeform integrations connect your forms with other apps to automate workflows. Rather than manual data entry, integrations allow response data to trigger actions in synchronized platforms.

For example, Typeform could integrate with a document automation tool like PandaDoc so that survey answers automatically prefill customized documents. Or, email services like Mailchimp can send personalized messages to form respondents.

The possibilities are vast – integrations can automate follow-ups, send notifications, synchronize databases, and more. This possibility allows you to adapt Typeform surveys to existing business workflows. Typeform supports seamless two-way connections with almost every major app through Zapier.

Typeform Alternatives

There are many form builders available. Some of Typeform’s top competitors include:

  • Google Forms – Free simple form builder good for basic forms.
  • SurveyMonkey – Popular survey creator with analytics.
  • JotForm – Great for more extended, complex application forms.
  • WuFoo – Form builder focused on unique themes.
  • Formstack – Feature-packed custom form creator.

Typeform stands out over most competitors for its conversational, mobile-friendly approach. But plenty of alternatives exist based on specific use cases and budgets.

Typeform Reviews

Most Typeform reviews praise its ability to create engaging, interactive forms that make data collection enjoyable. The logic jumps for branching surveys and seamless third-party integrations rate highly.

Users find the builder very intuitive yet powerful to customize styling and questions to match any use case—no coding or technical skills required.

The main complaints involve limitations of the free pricing tier, which allows only 10 responses monthly. Many feel forced to upgrade to paid plans, which start at $25/month for essential features like unlimited questions and responses.

However, for the capabilities offered, Typeform still provides excellent value according to users. The quality and ease of use of the form builder itself outshines competitors. Most reviews rate Typeform as a top-class form creation solution.


In conclusion, Typeform revolutionizes how we collect data online with engaging, conversational forms that significantly enhance user experience and response rates. It’s ideal for various applications, from customer feedback to event registration.

If you want to improve your data collection methods with a powerful and easy-to-use platform, start with Typeform. You can easily get started with a Basic account by signing up through this link.

Explore how Typeform can elevate your data collection with its intuitive design and user-friendly interface.

Try Typeform for free


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  1. I do agree with all the ideas you have introduced on your post They are very convincing and will definitely work Still the posts are very short for newbies May just you please prolong them a little from subsequent time Thank you for the post

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