Popups are one of the most effective ways to grow your email list. Fortunately, if you are using Mailchimp for email marketing, there are plenty of Mailchimp popup WordPress plugins that you can use for your website.  However, there are some key differences between these Mailchimp popup form builders in terms of the types of popup forms you can build, …

One small business may need to send the occasional email to customers, while another may send daily emails to different segments of subscribers. The needs of a small business can vary widely, which is why both iContact and Mailchimp provide email marketing tools for small businesses, but have fairly different feature sets. Both of these platforms are among the most …

Getting started with digital marketing can feel overwhelming. With little prior internet marketing experience, trying to wrap your head around the various digital marketing terminology is no easy task.  Given the popularity of email marketing, many businesses have questions regarding this marketing channel and how it relates to digital marketing as a whole.  Simply put, email marketing is the process …

Email marketing is still the most powerful channel for collecting and nurturing leads.  89% of marketers use email as their number-one lead generation platform, and 72% of customers say they prefer to receive business communications in the form of emails.  But connecting to thousands (even millions) of customers via email requires specific tools. It would be impossible to track every …

A few of the most well-known landing page builders include Unbounce, Leadpages, and Instapage. While these are extremely powerful solutions for building high-converting, beautifully-designed landing pages, there is one glaring downside to using these tool… the cost.  Take Unbounce for instance. Starting at $80 dollars a month, this solutions isn’t exactly affordable for many businesses—especially small businesses on a budget.  …

It’s easy to get overwhelmed when looking for an email marketing platform, regardless of how much experience you have. The right one for you depends on how many subscribers you have, how many emails you need to send, your budget, and more. With hundreds of platforms out there, it’s a tough choice. If you’re here, you’re likely looking for an …

Given that managing business contacts and email marketing often go hand in hand, naturally, CRMs often integrate with popular email marketing platforms.  However, using two tools for email marketing and managing contacts can be problematic for a few reasons.  For one, there is a good chance that using two platforms will be more expensive than using just one. Secondly it …

Landing pages and autoresponders go together like peanut butter and jelly. By pairing up an autoresponder with your landing page you can seamlessly follow up with your leads automatically and instantly as soon as you capture them.  Fortunately, there are numerous dedicated landing page builders out there. Similarly, there are plenty of autoresponders to choose from as well. However, there …

Email marketing is one of the most powerful ways to promote affiliate products. By capturing leads and effectively nurturing them with email campaigns, you can profit from your email list indefinitely. However, deciding which email marketing tool you should use as an affiliate shouldn’t be taken lightly. After all, there are some tools that make growing your affiliate marketing business …

Facebook ads are one of the most effective ways to get traffic to your sales funnels. With over 2.7 billion people on facebook, you can target practically any demographic you want. Better yet, once your sales funnel starts make a return on investment, you can very easily scale your ad spend to drive even more revenue.  Naturally, there are hundreds …