If you are putting together a marketing plan for your company, chances are that you will need to use landing pages at some point.  With that in mind, Landing page hosting consideration that must be made.  After all there are multiple ways to host your landing page and numerous platforms you can use to do so. Choosing the best method …

Most creators and small businesses can’t afford to hire specialists for every marketing channel they use. Ideally, there would be an email marketing tool that’s simple to use for people in these situations, but also has some of the power that the most advanced email marketing platforms have. That’s where ConvertKit and HubSpot really shine. They both offer basic email …

With the ever-growing popularity of platforms like TikTok and the short videos craze that’s taking the world of marketing by the storm, you might be inclined to think email marketing is dead.  But it takes only one look at B2B email marketing statistics to see that this couldn’t be further from the truth.  Email marketing is still alive and well …

You could have the greatest podcast in the world. However, if you aren’t doing effective marketing for your show, it may be difficult to grow your listener base at first.  Creating a compelling landing page for your podcast is an excellent first step. A landing page can help to educate your audience on what your show is about, collect email …

There are hundreds of email marketing tools on the market, and at first glance they mostly look the same. Heck, many even sound the same, following the popular “mail” plus noun formula. It’s not until you’ve tried most of these tools that the differences become clear, and that’s what we’ve done over the years. If you’re working for a small …

Creating awareness for your product before officially launching on Kickstarter is critical for the success of your campaign. Effective marketing equates to crowdfunding success. Fortunately, with a compelling landing page, creating serious hype for your product shouldn’t be too much of a challenge. With a strong Kickstarter landing page, you can build anticipation for the launch date of your product …

With so many email marketing tools out there, you don’t want to waste your time evaluating ones that don’t fit your needs. Both Constant Contact and HubSpot are aimed towards small businesses to mid-size businesses that need email marketing and more. That “more” may include a website builder, social media management features, and other marketing tools that businesses often need. …

Popups are one of the most effective ways to grow your email list. Fortunately, if you are using Mailchimp for email marketing, there are plenty of Mailchimp popup WordPress plugins that you can use for your website.  However, there are some key differences between these Mailchimp popup form builders in terms of the types of popup forms you can build, …

One small business may need to send the occasional email to customers, while another may send daily emails to different segments of subscribers. The needs of a small business can vary widely, which is why both iContact and Mailchimp provide email marketing tools for small businesses, but have fairly different feature sets. Both of these platforms are among the most …

Getting started with digital marketing can feel overwhelming. With little prior internet marketing experience, trying to wrap your head around the various digital marketing terminology is no easy task.  Given the popularity of email marketing, many businesses have questions regarding this marketing channel and how it relates to digital marketing as a whole.  Simply put, email marketing is the process …