Is Gmass Safe? A closer look at the tool…

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gmass logo hovering with halo overhead

GMass has become an incredibly popular marketing and sales tool. Thousands of people use the platform every day.

However, to some this tool might seem suspicious. After all, the concept of using a Chrome extension for mass emailing in Gmail might seem unusual to say the least. That being said, any hesitation and skepticism toward the tool is completely understandable.

Despite some of the uncertainty around GMass, there is no need to be concerned about using the application. This post explains in detail why GMass is safe and secure.  

What exactly is GMass?

GMass is a Google Chrome extension and Gmail add-on that allows you to mail merge and mass email.

In other words, GMass allows you to seamlessly transfer a list of email addresses from Google sheets to your Gmail account in order to send emails in bulk. Being able to instantly transfer this information can save you a ton of time and hassle. GMass also allows you to personalize, automate and track your emails as well.

Despite the fact that the tool’s name makes GMass sound like it’s owned by Google, it’s not. GMass was founded by Ajay Goel, a software developer that has been building email sending software since the early 2000s.1. Goel founded GMass in 2014 in an effort to make it easy to send email campaigns directly from your GMail account. Today GMass is one of the most popular mass email tools for Gmail.

To get started with GMass you can install the extension from the GMass website or the Chrome Web store. Once installed, you will be prompted to connect GMass to your Gmail account. Once connected, you will be ready to go.  

Is GMass safe to use?

Since GMass takes data privacy extremely seriously, and because the tool is verified by Gmail itself, it’s safe to say that GMass is perfectly safe to use.

Let’s take a deeper dive into how GMass ensures the safety and security of its users.

How GMass handles your data

At a really basic level, GMass transfers data (email addresses and corresponding names or other information), to and from your Gmail account. This process is done secularly through SSL to ensure that the data can’t be stolen by hackers.

Like other reputable email marketing platforms, GMass stores the emails you reach out to in a database. GMass does this to track your outreach performance and record stats such as opens and clicks. It’s important to note that GMass only stores the email addresses of your recipients and not the contents of your emails.

GMass’s database is secured by two layers of firewalls making it extremely well protected. Additionally, GMass doesn’t share any email data with third parties. Suffice to say that you and your subscribers’ data is secure when using GMass.2   

GMass’s approval by Google

In 2018 GMass became available as an official Gmail Add-on. As a Gmail add-on, you can access Gmass right from within your Gmail interface on both desktop and mobile devices (Android).3.

The Gmail add-on itself doesn’t give you any extra security. However, it’s important to note that an application must be carefully evaluated by the Gmail team to become a Gmail Add-on. Given that Google takes Gmail addon’s approval extremely seriously for the protection of its users, GMass’s verification by Google attests to the tool’s safety and good reputation.

Funny enough, according to GMass, Google employees even use the tool!

GMass reviews (for what they are worth)

In case you want confirmation from real GMass customers, the reviews of GMass are excellent for the most part. With over 200,000 five star reviews, GMass is not only popular but well-liked as well.

customer reviews of gmass

Why some people may be wary of GMass

The fact that GMass openly states that it lets spammers use the tool can be concerning for some. However, there is no need to worry over this. 

Ajay Goel, the creator of GMass explains:

“GMass by design is an unmonitored system. I chose to do it that way because Google already shuts down spammer accounts for us, so there’s really no need for GMass to have its own monitoring in place.”4

Keep in mind, GMass merely facilitates the sending of emails through your Gmail account. Yes, spammers can use GMass but ultimately it’s Google’s responsibility to shut these accounts down. Furthermore, the spammers that use GMass have no impact on the delivery or status of your Gmail account.

A word on GDPR and CAN-SPAM

Often when people do research on a marketing tool before purchasing it, they like to see if the tool is GDPR or CAN-SPAM compliant.

GDPR and CAN-SPAM are incredibly important laws to follow. Failing to comply with them is strictly illegal. However, these laws apply to you as the person sending emails and have nothing to do with GMass or any other email tools for that matter. It is entirely up to make sure you are following the laws.

To follow CAN-SPAM laws when you first start using GMass, be sure you include a physical mailing address and an unsubscribe link at the bottom of your email.

Final words

While using a tool to send emails from your Gmail account might seem questionable to some, GMass is a reputable, well-trusted system.

Given that GMass is extremely strict about data protection, and the fact that Gmail has verified GMass, its safe to say that GMass is perfectly safe to use.

However, if you still have reservations about GMass, fortunately, there are many alternatives to Gmass that might prefer. Even if you are convinced that GMass is trustworthy, it can still be helpful to see how it stacks up to its competitors.

SalesHandy is one of GMass’s most similar competitors. While this tool is popular among salespeople for doing cold outreach, its widely used among marketers, recruiters, and others.

Like GMass, SalesHandly allows you to mail merge with Gmail and send emails in bulk. The tool also has free email tracking and can import email templates within your Gmail compose box with shortcuts. Unlike, GMass you can also connect Saleshandy with Outlook.

There are other similar alternatives for Gmail emailing marketing such as Woodpecker and Mailshake.

Alternatively, if you are looking for a more robust, feature-rich emailing solution, you may want to consider email marketing platforms such as Mailchimp or MailerLite. These platforms aren’t the best for salespeople that prefer solutions that allow you to quickly send single emails directly from Gmail. However, for email marketers that want to send emails to a large audience (a few hundred people or more), it’s better to use an email marketing service rather than sending emails directly with GmailThese platforms have much more powerful features for email marketing such as segmentation, advanced automation, customizable templates, and A/B split testing.

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