Flodesk Form Builder Review, Tutorial and How it Works ?

Flodesk landing page (full page form)

Table of Contents

Flodesk Form Builder Review

It’s no secret that forms are essential for growing your email list. 

Getting substantial traffic to your website is also very important for getting lots of new email subscribers through your forms. However, I would argue that making your forms actually look good is practically just as important as getting traffic to them.

After all, no one wants to submit their email through an ugly form just like no one wants to stay an ugly, outdated looking website.

Fortunately, form templates that look good happen to be where Flodesk really shines. Whilst there is plenty of evaluation of Flodesk as an overall software, I have not seen any Flodesk Reviews solely focusing on its Form Building abilities. This blog discusses how Flodesk’s form builder works, as well as how to build a form using the software along with its benefits and drawbacks.

Overview of Flodesk’s form builder

Forms are designed for the sole purpose of collecting email subscribers. Fortunately, you can place a variety of Flodesk opt-in form styles on your website to attract as many new subscribers as possible.

There are four types of forms you can build with Flodesk:

Pop ups: Pop up forms “pop up” on the screen of your website’s visitors. Once the pop up is presented, visitors either have to enter their email or close out of the pop up. The benefit of popups is that they are often the most attention-grabbing types of forms. Flodesk offers popups either with an image or without an image.

Inline: These forms are designed to be embedded directly in the content of your website and are especially useful for offering special discount codes . Flodesk offers inline forms either with or without an image.

Full page: These forms are essentially the same thing as landing pages. In other words, these forms are their own separate pages with the sole purpose of collecting subscribers. Typically you would run paid ads to send traffic to your landing pages or direct visitors from your website to these pages.

Link in bio: This shareable form allows you to turn followers into subscribers by adding a link to your social media profile.

With each form you can make the following changes in the form editor:

  • Form background-color
  • Form width
  • Font, font size, font color, font alignment 
  • Line height and spacing
  • Form field/button style, color, height, width, and thickness

Related: Flodesk Review: Pros & Cons, and My Opinion…

Tutorial on Building a Form With Flodesk

For this demo, I will walk you through how to build a full-page form (landing page). The process of building other forms is practically the same.

1. First, before you start building your form, I recommend you create a new segment designated for the subscribers you collect with the form you decide to make. This way you can keep track of exactly where these new subscribers came from. To do this go to audience, then segments, then +Add segment. Name the segment whatever you would like. 

Building a form with Flodesk

2. Next, go to forms. Click +Create new, and then select the Full page with image template. Once you select the template you will be asked which segment you would like to send subscribers to. Select the one you created in the first step.

Flodesk Forms

3. Once you get to the editor, you can play around and edit your form as you see fit. You can edit any element you want by just clicking on them in the editor. For mine, I changed the text and header. I also selected a different font, changed the size, selected a different color, and played with the alignment as well. Next, I changed ttheshape of the fields. Lastly, I added an image.

Flodesk Element Edit

4. Once you are ready to move on from the editor, click Next. From here, you just have to check off a few settings like whether or not you want to display a success message, and if you want to be notified every time a subscriber submits their email.

5. Once you have tended to the form’s settings you will be given a URL link for the published form. For forms like pop ups and inline forms, you would get a small piece of HTML code to put into your website.

Benefits and drawbacks of Flodesks form builder


The form builder’s main attraction is that it comes ready-made. You don’t have to do much – just alter the text, headers, add an image, and you’re good to go! You simply don’t need to worry about designing form layouts from scratch. This can save you a ton of time and makes building forms incredibly easy.


Although it is an extremely straightforward process to customize forms, the ease of use of the form builder comes at a cost. You are a bit limited in how you can customize the design and layout of your forms. Unlike some drag-and-drop form builders, you cant move blocks in Flodesk’s forms wherever you want. There are designated spots for each block you want to include. Furthermore, you can’t really change the size and shape of most blocks.

Other drag-and-drop builders such as Landingi, give you much more freedom to customize your forms exactly how you would like.

Additionally, although Flodesk’s form templates are well designed, there isn’t a very large selection of form templates. You basically have the option of selecting a template with or without an image for each form (pop ups, inline, full-page).

Related: Complete Breakdown Of Flodesk Features

Is Flodesk’s form builder good for me?

Whether or not Flodesk’s form builder will be of value for you really depends on your marketing goals. Through the lens of only building a great-looking forms quickly and conveniently, then I absolutely think that Flodesk’s form builder is worth using. Being able to pump out forms for your website in a matter of minutes can be extremely advantageous if you have a tight schedule or if you just want to get the ball rolling with your email marketing plans.

On the other hand, if you want to have more control in customizing your forms, a different email marketing tool or form builder would probably be better for you. Additionally, if you just want a larger selection of templates to choose from in the first place, Flodesk might not be the best choice.

Best of luck!

Share the Post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts