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The eCommerce industry is a thriving one. According to Statista, eCommerce sales account for 14.1% of all retail sales worldwide. What’s more, Statista predicts that the eCommerce industry will see continued growth, with eCommerce sales reaching 22% of all retail sales by 2023.  And when it comes to driving sales, email marketing is one of the most effective approaches.  That …

As long as technology evolves and marketing strategies shift over the years, there will always be naysayers that will claim that B2B email marketing is dead.  But it takes only one look at B2B email marketing statistics to see that this couldn’t be further from the truth.  Email marketing is still alive and well and it’s one of the most …

You could have the greatest podcast in the world. However, if you aren’t doing effective marketing for your show, it may be difficult to grow your listener base at first.  Creating a compelling landing page for your podcast is an excellent first step. A landing page can help to educate your audience on what your show is about, collect email …

Creating awareness for your product before you officially launch on Kickstarter is critical for the success of your new business. Effective marketing equates to crowdfunding success. Fortunately, with a compelling landing page, creating serious hype for your product shouldn’t be too much of a challenge. With a strong Kickstarter landing page, you can build anticipation for the launch date of …

Getting started with digital marketing can feel overwhelming. With little prior internet marketing experience, trying to wrap your head around the various digital marketing terminology is no easy task.   Given the popularity of email marketing, many businesses have questions regarding this marketing channel and how it relates to digital marketing as a whole.  Furthermore, many want to know what the …

A few of the most well-known landing page builders include Unbounce, Leadpages, and Instapage. While these are extremely powerful solutions for building high-converting, beautifully-designed landing pages, there is one glaring downside to using these tool… the cost.  Take Unbounce for instance. Starting at $80 dollars a month, this solutions isn’t exactly affordable for many businesses—especially small businesses on a budget.  …

Facebook ads are one of the most effective ways to get traffic to your sales funnels. With over 2.7 billion people on Facebook, you can target practically any demographic you want. Better yet, once your sales funnels start making a return on investment, you can very easily scale your ad spend. Naturally, there are hundreds of brands from ecommerce companies …

Landing pages are a powerful way to connect with your target audience. By setting up a well-designed landing page, you can start generating high-quality leads instantly. However, if you are in the process of planning out your landing page strategy, you might be curious to know if you can build a landing page without a website.  Ultimately, it is completely possible …

Since landing pages and sales funnels are similar in many ways, marketers understandably confuse the two. However, these approaches are fundamentally different.  The key difference between landing pages and sales funnels is the design of each. Landing pages consist of a single web page designed for one marketing goal, while sales funnels consist of multiple web pages that guide prospects …