Email Marketing vs Digital Marketing: A Plain English Explanation

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Getting started with digital marketing can feel overwhelming. With little prior internet marketing experience, trying to wrap your head around the various digital marketing terminology is no easy task.   Given the popularity of email marketing, many businesses have questions regarding this marketing channel and how it relates to digital marketing as a whole.  Furthermore, many want to know what the …

How to Create a Landing Page for Free (Step by Step)

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A few of the most well-known landing page builders include Unbounce, Leadpages, and Instapage. While these are extremely powerful solutions for building high-converting, beautifully-designed landing pages, there is one glaring downside to using these tool… the cost.  Take Unbounce for instance. Starting at $80 dollars a month, this solutions isn’t exactly affordable for many businesses—especially small businesses on a budget.  …

9 Facebook Sales Funnel Examples You Don’t Want to Miss

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Facebook ads are one of the most effective ways to get traffic to your sales funnels. With over 2.7 billion people on Facebook, you can target practically any demographic you want. Better yet, once your sales funnels start making a return on investment, you can very easily scale your ad spend. Naturally, there are hundreds of brands from ecommerce companies …

Can you build a landing page without a website?

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Landing pages are a powerful way to connect with your target audience. By setting up a well-designed landing page, you can start generating high-quality leads instantly. However, if you are in the process of planning out your landing page strategy, you might be curious to know if you can build a landing page without a website.  Ultimately, it is completely possible …

Landing Page vs Sales Funnel: What’s the Difference?

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Since landing pages and sales funnels are similar in many ways, marketers understandably confuse the two. However, these approaches are fundamentally different.  The key difference between landing pages and sales funnels is the design of each. Landing pages consist of a single web page designed for one marketing goal, while sales funnels consist of multiple web pages that guide prospects …

How to use Mailchimp Templates in Gmail

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With over 1.8 billion users worldwide, Gmail is one of the most popular email services. While Gmail is mainly used for personal communication, it can be a powerful marketing tool as well for small businesses. However, one of the most glaring downsides of using Gmail for email marketing is you cant design eye-catching email templates. This is where Mailchimp comes …

11 Reasons to use Email Marketing Services Instead of Gmail

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Gmail is by far the most popular email services, and for good reason too. Not only is the user interface clean and easy to use, but Gmail connects with the other widely used tools in G Suite such as Google calendar and Google drive. Gmail is an extremely versatile tool… but what about using it for marketing purposes? Often, people …

15 Excellent Tools for Creating Lead Magnets

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Lead magnets are without a doubt one of the most effective ways to generate leads. By incentivizing your prospects to opt-in to your email list by offering an enticing piece of content, you can skyrocket your conversions. However, there are dozens of ways you can create lead magnets. Moreover, there are hundreds of tools you can use to create this …

11 Lead Magnet Statistics That Might Surprise You

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Most marketers will agree that lead magnets are a powerful way to capture leads. However, when many marketers put together their marketing campaigns, they often rely on their own intuition to determine what, where, and how they use lead magnets. Unfortunately, making decisions based on instinct doesn’t always make for the most effective marketing strategy. With limited resources, it’s important …

11 Ebook Lead Magnet Examples for Inspiration

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Ebooks are without a doubt one of the most popular types of lead magnets. For good reason too. Not only do ebooks tend to have excellent conversion rates according to lead magnet statistics, but they are also easy to put together by repurposing and expanding upon existing blog content. However, there is no one best way to create this type …