Facebook ads are one of the most effective ways to get traffic to your sales funnels.
With over 2.7 billion people on Facebook, you can target practically any demographic you want. Better yet, once your sales funnels start making a return on investment, you can very easily scale your ad spend.
Naturally, there are hundreds of brands from ecommerce companies to software vendors that strategically use sequences of web pages to guide visitors to purchase their product or service.
However, for any marketer new to using Facebook ads, the process of creating a sales funnel for Facebook can be extremely difficult without a few examples to go off of.
If that sounds like you, don’t fret!
In this post, you can discover 9 Facebook sales funnel examples for inspiration.
Dr squatch’s marketing as shown above is a prime example of ecommerce Facebook sales funnel.
This company is known for its video ads featuring customers with super authentic personalities reviewing and using the product. Often these ads will show people raving about how good the soap smells and how smooth it makes your skin feel.
The initial landing page is riddled with CTAs interwoven with bits of information about the product and how to order. These CTAs include “Shop Now”, “Subscribe and Save”, “Choose Scents” to name a few, giving visitors numerous opportunities to click through to subsequent pages.
Upon moving past the landing page, you are prompted with a series of questions about what type of soap you are interested in and how much of it you would like. Given this is a subscription box service, you would also set the frequency at which you receive products as well.
Notice the popup at the checkout page for 10% off your order. Considering that the checkout is a prime place for prospects to bounce, this incentive is a strategic way to prompt visitors to complete their purchase at the final stage of the funnel.
Warby Parker sells eyeglasses. Considering how customizable and tailored glasses must be for every individual that buys them, Warby Parker uses a relatively complicated sales funnel to guide its prospects through the purchasing process.
Similar to Dr. Squatch, Warby Parker’s advertisements are often videos of everyday people. In this Facebook ad, the video flashes between clips of a woman wearing different types of glasses to convey the many options that Warby Parker offers.
The landing page after the advertisement is clean and simple. The objective is to prompt visitors to start the eyeglasses quiz. Additionally, the bottom of the page prompts visitors to subscribe to the company’s email list.
Once you move past the initial landing page, you enter the eyeglasses quiz. This series of pages is an excellent example of a quiz funnel, which is a type of sales funnel characterized by a series of pages that ask visitors questions or encourage visitors to interact with the pages in one way or another.
This quiz walks visitors through a series of general questions about their face measurements and style preferences in order to display some eyeglasses choices that might be of interest. Following the selection of eyeglasses of choice, visitors are walked through a series of questions that pertain to the specific glasses they selected.
This is by far one of the lengthiest sales funnels you will come across. However, given how personalized the product is, the many questions of the quiz funnel are necessary—and Warby Parker seamlessly guides prospects without a hitch.
Cuts is a clothing company known for its minimalistic style. Compared to Warby parker, Cuts’ sales funnel is minimalistic as well considering it has only 6 pages.
The statement “the only shirt worth wearing” on the Facebook ad certainly is a bold claim, and certainly can pique the interest of Facebook users. Upon clicking the ad visitors are brought right to the ecommerce store rather than a landing page.
A few seconds after landing on the ecommerce store, visitors are flashed a popup incentivizing them to submit their email address in return for 15% off their order. What makes this popup unique is that it directs visitors to a subsequent form to capture phone numbers. By using an email and SMS marketing platform, the company can easily coordinate a multi-channel approach (email and text messages) to nurture leads that don’t end up making a purchase right away.
All in all, the user experience for this ecommerce sales funnel is excellent. The pages load quickly and the product pages are responsive and well-designed.
Dollar Shave Club
Dollar shave club is one of the most recognizable brands in the subscription box industry, and for good reason. Their product is high quality and yet, very affordable.
Dollar shave club often uses video testimonials to showcase its products in an authentic and visual way. By featuring everyday people, these ads seem less like ads and more like just the typical content shared by Facebook users.
The landing page that Facebook users land on upon clicking the ad is both a sales page for the product and a resource that explains how the ordering process works. The drop-down FAQ area is a nice touch for those looking to learn more about Dollar Shave Club.
After a few seconds, the free daily cleanser offer pops up, which is a great way to encourage visitors to move onto the checkout page.
Interestingly enough, the checkout page allows you to create an account, input billing information, and shipping information all from one page. Being able to order the product without opening multiple pages can make for a great user experience. Considering how seamless the transition is from ad to checkout, this is a highly effective Facebook sales funnel example.
Teabox is known for its top-quality tea sourced directly from farmers. Facebook ads like these certainly reflect the authenticity of the brand.
After clicking the advertisement, you get taken to an ecommerce storefront where you can find numerous varieties of tea. The company sells so many different types of tea that for someone who doesn’t know anything about tea, it can take a bit of searching around the site to find a tea that you are interested in.
By looking around, you are bound to get the popup offering a free infuser in return for visitors’ email addresses. This is an excellent way for the company to collect leads that don’t end up making a purchase and then prompt them to follow through with an order at a later date.
Interestingly enough, on each product page, you can see reviews of customers who have purchased that particular variety of tea. Having these reviews certainly speaks to the transparency of the brand.
GetResponse is an email marketing software company. Software companies such as GetResponse tend to have different sales funnels from ecommerce companies such as the ones previously discussed. After all, the software is completely different than physical products.
This Facebook ad promotes GetResponse’s popup form feature (which is one of the many features that come with the email marketing platform).
After clicking “learn more” on the ad, visitors are taken to a lengthy landing page. This landing page happens to be very informational. While it does prompt visitors to start a 30 day free trial of the software, it offers a ton of information about GetResponse popups (and forms in general), how to use them effectively, and the characteristics that make GetResponse’s popups unique.
Upon clicking through the landing page, you can start your free trial. Immediately after, prospects receive a series of emails from GetResponse offering more information about the software. Although these emails arent always “salesy” in nature, every email gives prospects the opportunity to upgrade to a paid plan. By clicking through these emails to upgrade, naturally, you get taken to the email marketing pricing page where you can choose the plan that meets your needs.
Beachbody is another company that does quiz funnels extremely well.
For this Facebook sales funnel example, after clicking through the Facebook ads, prospects are presented with a well-designed landing page. This landing page features user testimonials, information about the program, the workouts you can choose from, and more.
After clicking the “get started” CTA on the landing page, prospects enter the quiz part of the sales funnel. Prospects are prompted a series of questions about fitness goals, current health habits, and other personal information.
Following the series of questions, prospects are prompted to enter their email and create an account before moving on. With this step in place, Beachbody can continue to promote its product with email marketing. Better yet, with all the information collected in the quiz funnel, Beachbody can automate a highly personalized email campaign based on the answers to questions collected.
Finally, once prospects have submitted their email address, they can purchase their plan of choice.
Hellofresh is undoubtedly a leader in the subscription meal kit box industry. It’s probably fair to say that the company’s excellent sales funnels may have something to do with its success.
Upon clicking through this company’s Facebook ad you are presented with a beautifully designed landing page with an enticing “Get $90 off Now” CTA that leads prospects to the next page of the sales funnel.
In the next stage, visitors are prompted to begin customizing their plan. Here you can choose your meal preference whether it be meat and veggies, pescatarian, or some other option. Additionally, this page has good to know information about how the ordering process works and how you would select the meals every week.
After you choose a plan, you must create an account before moving on to the checkout page where prospects are prompted with a popup that says “Get 12 free meals including free shipping”. For anyone on the fence about following through with their purchase, this popup may be all that’s needed to change their mind.
Unlike other sales funnels, with HelloFresh you actually complete your order AFTER you purchase a plan. You only select the recipes you want to have sent after you pay for the service.
MasterClass is a fantastic way to learn from experts in their respective fields for an affordable monthly price. The company frequently markets its courses on Facebook by showcasing instructors, such as Christina Aguilera as seen above.
Following the Facebook ad is a lengthy landing page that covers not only the Christina Aguilera course but how the MasterClass subscription service works in general. After clicking through the “Get Started” CTA, visitors get taken to a brief two-question quiz where they are asked about what they want to get out of MasterClass and the topic of interest.
After this brief quiz, prospects get taken to a sales page with an entire list of personalized recommended classes that have been selected based on the answers in the mini quiz part of the sales funnel.
Upon selecting a class you are presented with a checkout popup that requires minimal billing information, making it much easier for prospects to purchase the subscription.