Gen Z’s Love for Premium Content Goes Far Beyond TikTok
Forget the old idea that Gen Z only cares about TikTok clips and short YouTube videos. New findings from TheCurrent.com show a different picture: this generation is watching more long-form, premium content than anyone expected. From cinema to podcasts, streaming platforms to gaming, Gen Z is showing up, and advertisers are starting to notice. Gen […]
Meta Turns WhatsApp Into a Marketer’s Playground with AI, Ads, and Calls
Meta’s latest WhatsApp Business Platform update is one digital marketers shouldn’t ignore. Unveiled at the Conversations 2025 event in Miami, it rolls out a fresh wave of tools aimed squarely at making WhatsApp more than just a messaging app. It’s a serious move. With over two billion users already on the platform, Meta is now […]
How Agentic AI in Marketing Is Changing the Way Work Gets Done
Agentic AI isn’t a passing trend or empty phrase. It’s already changing how marketing work actually gets done, quietly replacing manual steps, cutting through platform chaos, and reshaping what teams focus on. This shift isn’t being driven by flashier AI models or another wave of automation hype. It’s happening because of something far more foundational: […]
12 Examples of How Top Brands Are Using AI Advertising
AI advertising isn’t just a marketing experiment anymore. It’s already delivering for big brands such as Nike, Cadbury and BMW who are using artificial intelligence to create campaigns that are personalised, scalable, and often cheaper to produce. In this article, we’re taking a look at 12 real examples—campaigns where AI helped build what the audience […]
Digital Ad Growth Slows as Market Matures, Says eMarketer
eMarketer is reporting a notable slowdown in digital ad spend growth, with annual increases expected to fall to 8.7 percent by 2028. The era of rapid double-digit expansion is coming to a close as the market begins to stabilise. A Tougher Budget Climate for Digital Teams At a presentation in New York City, Zia Daniell […]
Trump Approves New 90-Day Extension for TikTok Deal
President Donald Trump is granting TikTok another 90 days to secure a buyer for its U.S. operations. The move pushes back the latest ban deadline, which had been set to expire on June 19. Third Delay, But Brands Remain Calm This is the third delay in what’s become a long and uncertain process. Yet while […]
Sam Altman Confirms GPT5 Launch and Opens Door to ChatGPT Ads
OpenAI CEO Sam Altman has revealed that GPT-5 will launch this summer. Based off what we’ve heard, we can expect the new model is to be a major step forward in generative AI, although no specific release date has been given. The announcement was made on OpenAI’s own podcast. With rivals rapidly advancing and public […]