AI advertising isn’t just a marketing experiment anymore.
It’s already delivering for big brands such as Nike, Cadbury and BMW who are using artificial intelligence to create campaigns that are personalised, scalable, and often cheaper to produce.
In this article, we’re taking a look at 12 real examples—campaigns where AI helped build what the audience actually saw. But before we dive in, let’s make sure we’re on the same page about what AI-generated advertising actually means.
What Is AI Advertising?
The more broader term we need to first understand is AI marketing, which in itself is a broad umbrella. It includes everything from using automation tools to improve customer experience to analysing behaviour patterns for smarter targeting.
Now AI-generated advertising is something which would fall under AI marketing, and by definition is more specific. This is when the AI is used to generate the actual ad content, such as writing copy, building out visuals, creating videos, or producing dynamic personalisation at scale. It’s the creative side of AI, and that’s what we’re focused on here.
1. Kalshi – A $2,000 Ad That Reached 20 Million
Kalshi, a U.S. financial exchange, made history during the 2025 NBA Finals by airing a fully AI-generated ad. Built using ChatGPT and Gemini, the 30-second spot was directed by AI filmmaker PJ Accetturo and cost just $2,000 to produce.
It didn’t just fill airtime. The ad reached 20 million viewers and became the first national primetime commercial entirely created by AI. It’s proof that with the right tools and ideas, budgets aren’t what they used to be.
2. Mint Mobile – ChatGPT Writes the Script
Ryan Reynolds asked ChatGPT to write a Mint Mobile ad script in his own style. The result? Odd, slightly creepy, and pretty spot-on. Reynolds read it aloud on camera as part of a light-hearted stunt that quickly went viral.
The ad never made it to TV, but it didn’t need to. It showed just how well AI could understand tone and voice when given the right prompt.
3. Cadbury – Custom Ads With Shah Rukh Khan
For its Diwali campaign, Cadbury worked with Ogilvy India and Wavemaker Mumbai to create thousands of localised video ads starring Shah Rukh Khan. Using machine learning, each ad named a specific small shop and encouraged viewers to support them.
It was a massive technical feat that blended celebrity influence with local impact. The campaign earned widespread acclaim and helped boost small businesses during the holiday season.
4. Virgin Voyages – JLo, But Make It Personal
Virgin Voyages launched “Jen AI,” a campaign where Jennifer Lopez invited individual customers to book a cruise. This wasn’t a one-size-fits-all video. Using AI, the campaign generated personalised messages with names, preferences, and booking history built into each video.
Created with Deeplocal and VMLY&R, the result felt intimate, high-tech, and totally on-brand for a company positioning itself as a fresh take on travel.
5. Cosabella – Hundreds of Facebook Ads, Made by AI
Luxury lingerie brand Cosabella handed over its Facebook ad creation to Albert.ai. The platform generated and tested variations of headlines, visuals, and targeting options, adapting in real time.
The outcome was dramatic: a 500 percent increase in return on ad spend within weeks. Instead of spending hours tweaking campaigns manually, Cosabella’s team got to focus on brand building while the AI handled performance.
6. Cybercom Group – An AI-Created Brand Film
Swedish tech firm Cybercom went all in on AI with a campaign called “Commercial by AI.” Data scientist Antti Hahto guided the project, feeding years of company footage into an AI engine that stitched together a new narrative.
The end result wasn’t polished or conventional. It was strange, fast-cut, and filled with unexpected visuals—but that was the point. It reflected Cybercom’s risk-taking culture and turned heads in the tech community.
7. WWF – A Haunting Look at Life Without Wildlife
For its #WorldWithoutNature campaign, WWF collaborated with Brave Bison and the AI/CC Creative Community to create visuals of a world stripped of wildlife. The images were eerie and unsettling, showing places like cities and forests completely devoid of animals.
The campaign was amplified by brands like FoodPanda and Earth Hour, who temporarily removed animals from their logos. It wasn’t just an ad, it was a statement.
8. Nike – A Virtual Serena Williams Faces Herself
Nike’s “Never Done Evolving” campaign used AI to simulate a tennis match between Serena Williams at 17 and Serena at 35. Built with AKQA, the ad used archival footage and machine learning to create lifelike avatars and movements.
More than a technical achievement, it was a celebration of her legacy. It picked up awards at Cannes Lions and captivated fans who saw both versions of Serena face off in a match that could never happen in real life.
9. Calm – Smart Recommendations for Better Sleep
Calm, the meditation app, worked with Amazon Web Services to build a recommendation engine powered by AI. It personalised the user experience by suggesting specific tracks or meditations based on sleep data, mood, or time of day.
While it didn’t create ad content directly, it helped Calm retain users and deepen engagement, which supported broader marketing success.
10. McDonald’s – Chicken, Cooked by ChatGPT
In Thailand, McDonald’s asked ChatGPT to describe the perfect fried chicken experience. They took that input and turned it into a real product: McFried Chicken.
The AI wasn’t used to make an ad, but to create the product the ad would be based on. It was a creative way to include AI early in the marketing process.
11. BMW – Cars as Canvases, Created by AI
BMW used AI to design visuals that wrapped around its 8 Series Gran Coupé. Each design responded to themes like movement and emotion, resulting in a striking blend of art and tech.
The car became a centrepiece for a campaign, but the AI-generated design was the starting point, not the ad content itself.
12. Nike – Letting Customers Design Their Own Shoes
Nike’s “By You” platform lets customers customise sneakers using an AI-powered interface. While the experience is part of the product, not the marketing, it feeds useful data back into Nike’s future campaigns.
It’s not an AI-generated ad, but it does show how creative input from customers can inform brand strategy.
Why These Examples Matter
These aren’t experiments sitting in pitch decks. They’re real campaigns in which brands are actively using AI advertising to reach real people.
Some of them were small-budget wins, others came from global giants. But together, they show that when AI is allowed into the creative process—not just the data layer—it can do more than just save time. It can help brands connect faster, smarter, and sometimes more emotionally than before. If you’d like to find out more, then you might want to know about some of the best AI tools for marketing.
