MailerLite is one of the most popular email marketing tools today. The platform is designed to be extremely easy to use and it has all the necessary features for marketing to audiences large and small.
However, it is important to know if it’s safe. In this day and age, it’s always good to do a bit of research to make sure that you can trust the marketing tool you are looking into.
This post gives an overview of what MailerLite does to make sure that you and your subscribers’ data and privacy is safe and secure. In short, MailerLite certainly is perfectly safe to use.
What is MailerLite
MailerLite is one of the most affordable email marketing platforms available. Its interface is designed to be as intuitive as possible so that you can make the most of it even if you don’t have technical expertise.
Although MailerLite isn’t as widely used as some of the more well-established platforms like MailChimp, MailerLite has quickly become a popular email marketing tool.
Like most other robust email marketing tools, MailerLite allows you to segment subscribers, automate email sequences and view reporting from email campaigns. However, unlike other email marketing platforms, MailerLite allows you to build popups, forms, and landing pages with its drag-and-drop builder.
How MailerLite protects you and your email subscribers’ data
As stated in MailerLite’s security statement1, MailerLite takes the necessary measures to ensure you and your email subscribers’ security. MailerLite’s security team monitors its services 24 hours of the day in order to make sure that MailerLite is secure all the time.
MailerLite has the following certifications to ensure that its platform is well protected:
Given MailerLite’s certifications, it’s evident that the company takes necessary measures to make sure that your information is safe.
Safe email marketing practices: staying GDPR compliant with MailerLite
Business owners and marketers often want to know if marketing tools are GDPR compliant so that they can avoid breaking any laws.
The GDPR or the General Data Protection Regulation is a set of guidelines for handling the personal information of people from European Union countries6.
MailerLite and most other marketing tools don’t completely ensure that you stay GDPR compliant. However, MailerLite gives you all the necessary features to easily make sure that you are following the GDPR rules7.
MailerLite has features for subscriber consent, removing subscriber information, and identifying EU users.
To be GDPR compliant in acquiring email addresses, your subscribers must give consent to being included in your subscriber list. You must also indicate what the subscriber should expect from you such as newsletters, updates promotions, etc.
Fortunately, MailerLite has prebuilt forms that adhere to GDPR standards. With the drag-and-drop builder, you can create forms that have checkboxes if you are asking for your subscribers’ consent. These boxes include consent to emails about promotions and products, customized online advertising, loyalty or rewards programs, and more. You will simply need to include the appropriate checkboxes based on what you plan on marketing to your subscribers in the future.
You can use these forms on your landing pages, pop ups, or on your website as well.
Removing subscriber information
GDPR mandates subscribers may ask you to delete all the information you have collected on them. If they make this request, you must comply and delete all of their information. The information you collect by using MailerLite’s forms includes their IP address, opt-in date, opt-in location and information you may have asked for on your forms.
MailerLite happens to have a “forget” feature that makes it easy for you to permanently delete all your customer’s information. You can either use these features manually to delete subscriber information when a subscriber opts out, or you may set it up so that it deletes information automatically when subscribers opt-out.
Identifying EU users
GDPR only applies to citizens of the EU. That being said, you only need to abide by the GDPR rules if you are adding EU citizens’ emails to your subscriber list.
MailerLite makes this easy with its segmentation capabilities. With MailerLites location tracking the platform can identify which subscribers on your list signed up from an EU country. This way you can segment your list based on where your visitors signed up, either in the EU or elsewhere. From here you can send GDPR compliant emails to your “EU group” and your standard emails to your “outside the EU group”.
Ultimately, MailerLite is a well established, and safe platform to use. Not is your information safe with MailerLite but your subscribers’ information is safe as well.
Although there are marketing tools out there that aren’t super focused on your subscribers’ safety, MailerLite is.