Nothing has had quite the impact on modern marketing that social media has. People who once would have had to blog to make a name for themselves can now quickly gain a following by focusing on social media such as Instagram.
The same can be said for businesses. Where once the focus was completely on SEO and blogging, now many businesses are finding that they can have an enormous reach to their audience simply by using the power of social media.
However, one of the biggest limitations of social media like Instagram is that you can only put one link in the bio section of the tool. In light of this, bio link tools became widely used.
Essentially, what these tools do is to create a landing page that you can link to from your social media profiles. This landing page is then customized and filled with links to wherever you want — your blog and your online shop, for example.
In this post, we will discuss Taplink vs Linktree in terms of key features and user experience. Let’s dive in…
About Taplink and Linktree
Founded in 2017, Taplink is one of the very first bio link tools and it’s also one of the most popular of its kind. What sets this tool apart from its competitors is its design customizability, its lead generation capabilities, and its payment processing capabilities for those who want to sell products or services through their page. If you’d like a deeper understanding of what Taplink is and what makes it so effective, you can check out our detailed overview here.
Linktree was established in 2016, making it a slightly older company than Taplink. Linktree is also by far the most popular bio link tool out there. For passionate social media influencers and brands with a large social media presence, Linktree is practically a household name.
How Does Taplink Work? A Brief Walkthrough of the Dashboard
After signing up for a free account with your email, you are immediately prompted to start building your web page.
You can get started by choosing a template. Taplink has dozens of templates to choose from. While the 100+ templates can be overwhelming to sift through, fortunately the platform allows you to filter through the templates by design (abstract, blur, waves, etc), occasion (Valentines Day, Christmas), or by use case (business, services).
After choosing your template of choice, you are then taken to the page editor where you can customize your page. Here you can edit the design of the card, your profile pic, and more. Of course you can also add all the links you want to display.
You can also add blocks such as a video, image carousel, map, and more.
Once satisfied you can publish your page on a Taplink URL or publish the page on your website’s domain name. You can then grab the link for the page or the QR code that will take you to the page.
Once you have published your page, you can regularly review the performance by going to the Statistics tab and view the number of clicks and page views your page is getting each day.
The Leads tab shows you all of the leads you have collected from your page.
The Design tab gives you the option to sort through all the templates that are available and create custom designs yourself that can be used later on.
The Add-ons tab gives you the ability to connect third party platforms to your Taplink page such as Google Analytics for tracking purposes, Mailchimp, Facebook Pixel and more.
If you want a step-by-step guide on how to build your own Taplink landing page, check out our detailed tutorial here.
How Does Linktree Work? A Brief Walkthrough of the Dashboard
If you want to explore Linktree and see what it has to offer, the first thing you need to do is sign up for an account. Simply add your username, enter your email, set your password, and you’re set. You’ll then be in your Linktree dashboard where you can start adding your links.
You can add as many links as you see fit and Linktree is very flexible when it comes to types of links you can add to your page. Besides links to other social media profiles or websites you can also add the following links:
- Music links (Music from Spotify or other music platforms that can be played from your page)
- Video links (Embedded YouTube videos or videos from other platforms)
- Store links (Gives you the ability to display products from your e-commerce store)
- Form links (Links to forms to collect email addresses)
- Support me links (For collecting donations)
- Request links (For receiving requests and payments from visitors)
In addition to that, if you opt to upgrade to Linktree’s pro plan, you can also add the following links:
- Leap links that allow you to forward all visitors directly to a destination and skip your Linktree page altogether.
- Priority links that you can use to highlight your most important links.
- Schedule links that allow you to schedule when your links go live.
- Gated links that have to be unlocked by providing a code, entering a date of birth or by acknowledging that the information that the link takes you to is sensitive.
You can preview how your page will look on mobile devices at any time as the mobile view is placed on the right side of your dashboard. It updates as you’re making edits to your Linktree page so you can always see an up-to-date version.
Once you’re happy with how your links show up on the page, you can use the Appearance tab to customize how your page looks. These options allow you to add your profile pic, your profile title, and add a bio.
From here you can choose the theme you’d like for your page. There are about a dozen themes to choose from on the free version while the paid version gives you a lot more options for themes and background as well as button designs and fonts.
When you’re happy with the appearance of your page, you can move onto the Settings tab. Here, you can configure options such as eCommerce or e-mail list integrations, and more.
Once you’re happy with everything, the only thing left to do is grab the URL of your Linktree page from the upper right corner of the dashboard.
Although it might not be relevant to you at first, once you have promoted your Linktree link on social media for a little while, you can view the performance of your marketing efforts in the analytics tab. Here you can find information such as the number of people who have landing on your Linktree page, number of clicks, and from what sources people have come from (TikTok, Instagram, or other social media).
Aesthetics and Appearance
The way that your landing page looks is typically the most important thing that people care about.
Fortunately, Taplink has powerful design capabilities First of all, the platform has tons of stunning templates to choose form: even more so than Linktree. Some templates are even animated.
In terms of customization, Taplink gives you tremendous control over how your page looks. You can customize everything to background color, to font, to layout.
On the other hand, Linktree’s templates are aesthetically pleasing, however, you don’t have as much control when customizing your design. Linktree’s page editor is just a bit more minimalistic.
Nevertheless, with less design customization options, the platform is much more intuitive to work with. It is far easier to design a page on the fly simply because Linktree is easier to use.
Pricing Comparison
Taplink offers a free plan, a basic plan and a business plan.
The free plan gives you the bare minimum features while the two paid plans give you valuable features such as link click analytics, HTML blocks, removal of Taplink branding, the ability to connect your own domain and the ability to accept payments.
The platform costs $36 for the year with the Pro plan and $72 for the year with the business plan.
- A free version
- Starter: $5/month
- Pro: $9/month
- Premium: $24/month
The paid plans give you additional features such as access to different link types, custom background, integrations with other marketing platforms, advanced analytics, the ability to add other admins, and more.
All in all, Taplink’s plans are slightly more affordable than Linktree’s comparable plans.
Taplink vs Linktree: Which is best for you?
Taplink and Linktree are two powerhouses in the bio link tool industry. These platforms are very comparable in terms of features and capabilities.
Choosing between Taplink vs Linktree should really come down to how much you value design customization and how important price is to you.
All in all, Taplink is a more affordable option, and the platform gives you a bit more control over the design of your pages.
On the other Linktree is much better established and many users move forward with the solution simply because it’s better known. Additionally, Linktree has many unique features such as NFT gallerys, popup banners on pages and more that Taplink doesn’t have. It might make sense to check out Linktree’s features on the pricing page to see if there are any deal breaker features that you must have.
If you are still on the fence, consider trying out both platforms. After all, they both have free versions and by experimenting with both you can decide which platform makes the most sense for you.
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