Is Gmass Safe? A closer look at the tool…

GMass has become an incredibly popular marketing and sales tool. Thousands of people use the platform every day. However, to some this tool might seem suspicious. After all, the concept of using a Chrome extension for mass emailing in Gmail might seem unusual to say the least. That being said, any hesitation and skepticism toward the tool is completely understandable. …

7 Best Open Source Mailchimp Alternatives

Mailchimp is arguably the most recognizable email marketing solution. However, despite its popularity, the platform certainly has its drawbacks. For one, Mailchimp’s plans can become quite costly for businesses with large email subscriber lists. Not only that, but the platform itself can be limited in some respects compared to other solutions. Suffice to say that Mailchimp certainly isn’t the best …

How to use Mailchimp with Gmail

With over 1.8 billion users worldwide, Gmail is one of the most popular email services. While Gmail is mainly used for personal communication, it can be a powerful marketing tool as well for small businesses. However, one of the most glaring downsides of using Gmail for email marketing is you cant design eye-catching email templates. This is where Mailchimp comes …

8 Excellent Outlook HTML Email Template Builders

Creating great-looking email templates that work on Outlook can be difficult, to say the least. An email that displays properly on Gmail or Yahoo can look completely jumbled in Outlook. However, given that Outlook is one of the most popular email clients, using Outlook-friendly HTML email templates is important.  While there are numerous email template builders for Gmail, there are …

11 Reasons to use Email Marketing Services Instead of Gmail

Gmail is by far the most popular email services, and for good reason too. Not only is the user interface clean and easy to use, but Gmail connects with the other widely used tools in G Suite such as Google calendar and Google drive. However, while Gmail is excellent for personal communication between friends, family, and colleagues, it’s certainly not …

9 Simple (Yet Effective) Newsletter Plugins for WordPress

Email marketing is a powerful way to engage with your website’s audience. Through regular email outreach, you can drive more traffic to your website, make more sales and grow your business. Fortunately, with WordPress newsletter plugins you can build your email list and also conveniently send emails right from your WordPress dashboard. However, not all WordPress newsletter plugins are the …

Mailmunch vs Mailchimp: Which is Best?

Mailmunch and Mailchimp are two powerful lead generation and email marketing solutions. While Mailmunch isn’t nearly as well established as some of its larger email marketing competitors, it certainly has some unique capabilities that set it apart from many other solutions. On the other hand, Mailchimp is one of the largest email marketing service providers and has its own distinctive …

How to Create a Mailchimp Sales Funnel (for FREE)

Mailchimp is one of the most versatile marketing platforms out there. While the software is best known for its email marketing capabilities, Mailchimp also allows you to create landing pages, manage social media, build websites, and much more. Given Mailchimp’s numerous features and flexibility, the platform is excellent for building highly effective sales funnels. This post walks you through how …

11 Excellent Tools for Creating Lead Magnets

Lead magnets are without a doubt one of the most effective ways to generate leads. By incentivizing your prospects to opt-in to your email list by offering an enticing piece of content, you can skyrocket your conversions. However, there are dozens of ways you can create lead magnets. Moreover, there are hundreds of tools you can use to create this …

11 Lead Magnet Statistics That Might Surprise You

Most marketers will agree that lead magnets are a powerful way to capture leads. However, when many marketers put together their marketing campaigns, they often rely on their own intuition to determine what, where, and how they use lead magnets. Unfortunately, making decisions based on instinct doesn’t always make for the most effective marketing strategy. With limited resources, it’s important …