Email Marketing Tools

There are hundreds of email marketing tools on the market, and at first glance, they mostly look the same. Many even sound the same, following the popular “mail” plus noun formula. It’s not until you’ve tried most of these tools that the differences become clear, and that’s what we’ve done over the years. If you’re working for a small to …

With so many email marketing tools out there, you don’t want to waste your time evaluating ones that don’t fit your needs. Both Constant Contact and HubSpot are aimed towards small businesses to mid-size businesses that need email marketing and more. That “more” may include a website builder, social media management features, and other marketing tools that businesses often need. …

Popup forms are one of the most effective ways to grow your email list. Fortunately, if you are using Mailchimp for email marketing, there are plenty of Mailchimp popup WordPress plugins that you can use for your website.  However, there are some key differences between these Mailchimp popup form builders in terms of the types of popup forms you can …

One small business may need to send the occasional email to customers, while another may send daily emails to different segments of subscribers. The needs of a small business can vary widely, which is why both iContact and Mailchimp provide email marketing tools for small businesses but have fairly different feature sets. Both of these platforms are among the most …

Email marketing is one of the most powerful channels for building relationships with your leads and converting them into customers that will buy from you time and time again.  However, no matter how effective your email marketing campaigns might be, choosing the wrong email marketing platform can lead to many headaches later down the road. After all, every email marketing …

It’s easy to get overwhelmed when looking for a new email marketing platform, regardless of how much experience you have. With hundreds of platforms out there, it can be tough to narrow down the selection. If you’re here, you’re likely looking for an easy-to-manage email marketing tool that offers basic automation. Both AWeber and MailerLite are among the largest email …

Given that managing business contacts and email marketing often go hand in hand, naturally, CRMs often integrate with popular email marketing platforms.  However, using two tools for email marketing and managing contacts can be problematic for a few reasons.  For one, there is a good chance that using two platforms will be more expensive than using just one. Secondly, it …

Email marketing is one of the most powerful ways to promote affiliate products. By capturing leads and effectively nurturing them with email campaigns, you can profit from your email list indefinitely. However, deciding which email marketing tool you should use as an affiliate shouldn’t be taken lightly. After all, there are some tools that make growing your affiliate marketing business …

Gmass and Mailchimp are incredibly powerful tools, however, they tend to be used by different target audiences for different purposes.  Founded in 2001, Mailchimp quickly established itself as a leader in the email marketing landscape, offering a wide range of features for email marketing, but also marketing automation, and lead generation as well. Gmass was founded nearly a decade and …

In addition to features and capabilities, pricing is undeniably one of the most important things to consider when evaluating email marketing software. In fact, for businesses on a tight budget, pricing my be the MOST important aspect to consider. However, with dozens of email marketing solutions to choose from, it can be extremely time consuming to review the cost of …