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Email marketing tools are online programs which allow users to create and send effective email marketing campaigns. These tools usually allow marketers to build beautiful emails (without the need for coding skills), bulk send emails, optimize and measure metrics, generate email reports, and send out test emails. Some advanced tools will even let you build profiles on each person in your email list – allowing you to send out specific campaigns for specific people.
While having these advanced features is great, choosing a tool that aligns with your business needs and goals is important. Be sure not to overspend on features you don’t need, and you’ll also need to find the right features you do need to maximize your results.
There are many tools to choose from. Some tools are all-in-one email tools that allow you to manage all your email marketing efforts, while others may be specific tools that complement your email marketing software.
