Email marketing platforms are extremely valuable in today’s business landscape.
While there are countless ways to connect with customers in the digital world, email is the most significant. There are set to be more than 4.3 billion email users by 2023, which is about half of the population of the world.
Despite the benefits of email, however, it would be impossible to manage an entire email strategy on your own. Email platforms simplify the art of connecting with customers through trigger-led and automated messages.
Usually, email marketing platforms fall into two categories: one offers immersive experiences and features focusing specifically on email, and one that expands the available platform by adding new related features, (think MailChimp or ActiveCampaign).
Campaign Monitor sits in the former category, concentrating on making email marketing as effective as possible – so what does that mean for its ability to create landing pages?
Campaign Monitor Lead Collection Options
Unfortunately, Campaign Monitor does not have a landing page builder available.
This could be a deterrent for a company thinking of using Campaign Monitor as its central solution for marketing. Landing pages are an essential component of collecting leads.
Fortunately, the lack of landing pages on Campaign Monitor doesn’t mean you can’t collect leads at all. Though it has no landing page builder of its own, Campaign Monitor is a highly flexible solution that provides “form building” solutions, or hosted signup pages.
A signup page is similar to a landing page. This standalone component of your website is available to share online or add to your email signature when you’re trying to gather subscribers. Click on the lists and subscribers’ section in your Campaign Monitor Account and click on the Signup Forms option to create your page.
Essentially, these pages share the same purpose as your landing page. You can customize your page and form fields to determine what you want to collect from your customer. You’ll also be able to add things like a “thank you” screen to thank customers for signing up.
Campaign Monitor supports the following features on signup pages:
- Custom shareable links to a standalone page
- Page title optimization (70 characters)
- Page images to capture audience attention
- Custom fields (name, interests, email address, etc.)
- Opt-in lists (so customers can opt into different lists)
- Language settings
- Thank you, text/ pages,
- Verification email content for opting in
- Subscriber permission and company policies
Campaign Monitor Landing Page Builder Integrations
Overall, the signup forms available from Campaign Monitor should serve the same purpose as a landing page for you. It’s not really necessary to use external solutions unless you have awfully specific needs. However, there are alternative options if you aren’t keen on the signup page choice.
Campaign Monitor is a reasonably flexible product which supports integrations with external tools for landing pages. There aren’t a huge number of options here, but you do have integrations with Unbounce available, which is one of the leading landing page builders around.
To integrate Unbounce into your Campaign Monitor system, you’ll need a monthly subscription, which starts at around $80. This is paid on top of your Campaign Monitor subscription.
Unbounce allows for the development of custom landing pages even if you don’t know anything about code. You get a full visual editor, powerful A/B testing abilities, interactive reports, and so much more. The Campaign Monitor integration means you can automatically push email signups from your forms to subscriber lists in your account.
Unbounce creates bespoke landing pages for your email account. Features include:
- Powerful customizable landing pages
- Direct integration with Campaign Monitor
- AI powered tool to help conversions
- Optimization support for each page
If you’re not a huge fan of Unbounce, then you can try Zapier instead. Zapier is essentially a connection point for multiple integrations, so you can use it to link to virtually any landing page builder. You can connect to Leadfunnels, Clickfunnels, and more. However, the connections aren’t exactly “native”. You’ll need to choose your own triggers, and align the applications yourself, which can be a bit of a clunky experience.
If you haven’t used Zapier before, you might find it difficult to unlock all the features of both Campaign Monitor and your landing page solution at the same time.
Similar Email Marketing Tools with Landing Page Builders
An alternative to using signup forms and integrations is to simply look for another email marketing tool. While Campaign Monitor is great, there are other options out there that will support native landing page builders. For instance, options include:
GetResponse is an all-in-one tool for email marketing and lead nurturing. Aside from running your own custom email campaigns, you can also design state-of-the-art landing pages and squeeze pages that help to move your customers along the sales funnel. GetResponse has tons of email templates to choose from, a drag-and-drop editor for customization, and all the tools you need for small business email marketing out of the box.
- Test and preview emails before sending them with inbox preview and spam check
- Segmentation for lists using advanced filters
- Tracking for opens, unsubscribes, clicks, and purchases
- Send out emails according to each subscriber’s behaviour or time zone
- Track and test your email efforts with A/B testing and analytics
Pricing: Plans start at around $15 per month, making GetResponse quite an affordable choice for a lot of business owners. However, you will pay more depending on how many subscribers you have. There are some deals if you’re willing to pay an annual fee, instead of a monthly subscription.
ActiveCampaign is similar to GetResponse in its ability to provide a full end-to-end lead capturing and nurturing experience. You’ll have access to tons of apps and service that allow you to strengthen your relationship with clients. One of the things that makes ActiveCampaign so compelling is the fact that it integrates so well with external tools, like your CRM system and other marketing solutions. ActiveCampaign also has great automation and sales pipeline features. Features include:
- Email marketing templates and automation
- Segmentation and CRM integrations
- Subscription forms and landing pages
- Campaign and automation responses
- Excellent sales insights and event tracking
- Tons of integrations
Pricing: The Lite plan for ActiveCampaign starts at $15 per month for up to 500 contacts. It’s $9 per month if you pay annually, instead of monthly. The prices go up depending on how many features you need, and the number of subscribers you need to serve.
3. Constant Contact
Constant Contact is another email marketing solution that also provides landing page and subscriber form functionality. Compared to GetResponse and ActiveCampaign, most people agree that Constant Contact is a little simplistic. You don’t get as many features or customization options. Automating full campaigns isn’t as straightforward either. However, you still get a very comprehensive solution that works well for many brands. Features include:
- Cross-channel sharing and reporting
- Real-time insights into nurturing
- Easy-to-use page editor
- Instant contact nurturing options
- Lots of customizations
Pricing: Pricing for Constant Contact starts at around $20 per month for small businesses and organizations on a tight budget. You can upgrade to more expensive plans if you want to unlock more automations and powerful features. There’s also an increase in price to consider depending on how many subscribers you have to serve.
Not every email marketing solution comes with its own landing builder. Yet, most people do need a way to collect subscriber emails and information if they want to build an effective list. If you’re using Campaign Monitor, you’ll have to live with the fact that you don’t get a landing page builder included. However, that doesn’t mean you can’t collect leads.
You can still access the features of a landing page through customizable subscription forms within Campaign Monitor or add your integrations if you prefer. The signup pages available are more than enough to get leads, and the integrations are excellent too, particularly if you know how to use Zapier to your advantage.
Alternatively, there’s always the option to switch to another email marketing solution if you think you need a more comprehensive system. GetResponse and ActiveCampaign are great too!